// legal

Privacy Policy

Last updated: April 2026

Etherwise ("we," "us," or "our") operates the website etherwise.io. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website.

1. Information We Collect

We collect information you provide directly and information collected automatically when you use our website.

Personal Information

When you fill out our contact form or book a discovery call, we may collect your name, email address, company name, and any details you share about your project.

Usage Data

We automatically collect certain information when you visit our website, including your IP address, browser type and version, pages visited, time and date of your visit, time spent on pages, and other diagnostic data.

Cookies

We use cookies and similar tracking technologies to collect usage data and improve our website. These include essential cookies required for the website to function and analytics cookies to understand how visitors interact with our site.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and contact form submissions
  • Schedule and manage discovery calls
  • Improve and optimize our website
  • Analyze website traffic and usage patterns via PostHog analytics
  • Communicate with you about our services, when you have opted in or initiated contact
  • Comply with legal obligations

3. Cookies and Tracking

Our website uses the following types of cookies:

  • Essential cookies: Required for basic website functionality such as page navigation and form submissions.
  • Analytics cookies (PostHog): Help us understand how visitors interact with our website by collecting anonymized usage data. PostHog is self-hosted/EU-based to prioritize your privacy.

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

4. Third-Party Services

We use the following third-party services that may collect or process your data:

  • PostHog: For website analytics. Collects anonymized usage data to help us improve our website.
  • Vercel: For website hosting and deployment. Processes requests to serve our website.
  • Cal.com: For scheduling discovery calls. When you book a call, Cal.com processes your name and email to manage the booking.

Each of these services has their own privacy policy. We encourage you to review their policies.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Contact form submissions are retained for the duration of any business relationship and for a reasonable period afterward. Analytics data is retained in aggregated, anonymized form.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct any inaccurate or incomplete personal information.
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions.
  • Opt-out: Opt out of analytics tracking by adjusting your browser settings or using a Do Not Track signal.

To exercise any of these rights, please contact us at contact@etherwise.io. We will respond to your request within 30 days.

7. International Data Transfers

Etherwise is based in Pune, Maharashtra, India. If you are accessing our website from outside India, please be aware that your information may be transferred to, stored, and processed in India or other countries where our service providers operate. By using our website, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

8. Children's Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: